Linda LandersStaying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing StrategyContent marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links…Feb 1, 20231Feb 1, 20231
Linda LandersGraninfluencers: The Latest Digital Marketing TrendThough Baby Boomers hold more than $2.6 trillion in spending power and control 70% of all disposable income in the U.S., they are often…Oct 18, 2021Oct 18, 2021
Linda LandersThe Changing Face of TikTokBy the time TikTok burst on the U.S. scene in 2017, it already had a following due to its first iteration as an app called Musical.ly…Oct 5, 2021Oct 5, 2021
Linda LandersFive Big CPG Trends We’ll See in the Next Five YearsWe don’t always need a crystal ball to see the future. However, the current state of CPG marketing trends gives us a lot of information…Aug 12, 2021Aug 12, 2021
Linda LandersFinding Your Travel and Hospitality Brand’s Share of Voice in the Current Marketing StormIf hotel reservations and airline ticket sales are any indication, the travel market has resurged with a vengeance. Coastal destinations…Jun 30, 2021Jun 30, 2021
Linda LandersThree Ways COVID-19 Has Changed Marketing for 2021 and BeyondThe COVID-19 pandemic has changed a lot about buyer behavior, from online ordering to contactless payments and so much more. The world…Feb 2, 2021Feb 2, 2021
Linda LandersThe Future of Influencer Marketing Is HereHaving worked with influencers for such brands as Barnes & Noble, Proctor & Gamble, Dell Computers, and Summit Brands, as well as brands…Feb 2, 2021Feb 2, 2021
Linda LandersExpected Food and Beverage Trends for 2021: The Light at the End of a Long, Long Tunnel2020 has been an extremely long, difficult year for many brands. COVID-19 has changed the landscape for many industries, perhaps none so…Oct 7, 2020Oct 7, 2020
Linda LandersHow to Nail Your Content Marketing Strategy: Part 2 (Plus Our Content Strategy Checklist Download!)Promoting branded content is more than just creating a blog post and sharing it on social media. To be successful, you must have a content…Sep 17, 2020Sep 17, 2020
Linda LandersHow to Nail Your Content Marketing Strategy: Part 1Consumers discover brands through various media, from television commercials to YouTube videos, from roadside billboards to social media…Sep 17, 2020Sep 17, 2020