Linda LandersStaying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing StrategyContent marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links…5 min read·Feb 1, 2023--1--1
Linda LandersGraninfluencers: The Latest Digital Marketing TrendThough Baby Boomers hold more than $2.6 trillion in spending power and control 70% of all disposable income in the U.S., they are often…3 min read·Oct 18, 2021----
Linda LandersThe Changing Face of TikTokBy the time TikTok burst on the U.S. scene in 2017, it already had a following due to its first iteration as an app called Musical.ly…3 min read·Oct 5, 2021----
Linda LandersFive Big CPG Trends We’ll See in the Next Five YearsWe don’t always need a crystal ball to see the future. However, the current state of CPG marketing trends gives us a lot of information…3 min read·Aug 12, 2021----
Linda LandersFinding Your Travel and Hospitality Brand’s Share of Voice in the Current Marketing StormIf hotel reservations and airline ticket sales are any indication, the travel market has resurged with a vengeance. Coastal destinations…4 min read·Jun 30, 2021----
Linda LandersThree Ways COVID-19 Has Changed Marketing for 2021 and BeyondThe COVID-19 pandemic has changed a lot about buyer behavior, from online ordering to contactless payments and so much more. The world…3 min read·Feb 2, 2021----
Linda LandersThe Future of Influencer Marketing Is HereHaving worked with influencers for such brands as Barnes & Noble, Proctor & Gamble, Dell Computers, and Summit Brands, as well as brands…5 min read·Feb 2, 2021----
Linda LandersExpected Food and Beverage Trends for 2021: The Light at the End of a Long, Long Tunnel2020 has been an extremely long, difficult year for many brands. COVID-19 has changed the landscape for many industries, perhaps none so…4 min read·Oct 7, 2020----
Linda LandersHow to Nail Your Content Marketing Strategy: Part 2 (Plus Our Content Strategy Checklist Download!)Promoting branded content is more than just creating a blog post and sharing it on social media. To be successful, you must have a content…6 min read·Sep 17, 2020----
Linda LandersHow to Nail Your Content Marketing Strategy: Part 1Consumers discover brands through various media, from television commercials to YouTube videos, from roadside billboards to social media…3 min read·Sep 17, 2020----