By the time TikTok burst on the U.S. scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. …

We don’t always need a crystal ball to see the future. However, the current state of CPG marketing trends gives us a lot of information about how things are going and how we can expect them to develop over the coming years. …

If hotel reservations and airline ticket sales are any indication, the travel market has resurged with a vengeance. Coastal destinations have experienced a 42% increase in bookings over the summer of 2019, and mountain and lake resorts are up 44% over 2019. With consumers clamoring for a vacation after a…

The COVID-19 pandemic has changed a lot about buyer behavior, from online ordering to contactless payments and so much more. The world looks different now, and many of those changes will stick even after the virus fades. Many of the changes made have been in the works for years, but…

Having worked with influencers for such brands as Barnes & Noble, Proctor & Gamble, Dell Computers, and Summit Brands, as well as brands in the food & beverage and wellness categories, we understand that when done correctly, influencer marketing is one of the most powerful marketing strategies available. We’ve written…

2020 has been an extremely long, difficult year for many brands. COVID-19 has changed the landscape for many industries, perhaps none so much as for the food and beverage industry. Interestingly, many of the food and beverage trends that first appeared in 2019 actually prepared consumers for the sheltering-in-place and…

Promoting branded content is more than just creating a blog post and sharing it on social media. To be successful, you must have a content marketing strategy that ensures you’re creating content your potential customers need, and then getting that content in front of them to achieve your sales objectives. …

Consumers discover brands through various media, from television commercials to YouTube videos, from roadside billboards to social media boosted posts, and from print ads to a website. The delivery method varies wildly, but there is one thing all of these have in common: content. With 77% of US adults online…

COVID-19 is changing consumer behavior across all industries. Some of those changes are easy to see, and others were easy to predict. Who could miss the worldwide shortage of toilet paper that we’re still experiencing, even today? …