Linda Landers – Medium

Linda Landers

Staying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing Strategy

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links…

5 min readFeb 1, 2023

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Staying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing Strategy

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Linda Landers

Graninfluencers: The Latest Digital Marketing Trend

Though Baby Boomers hold more than $2.6 trillion in spending power and control 70% of all disposable income in the U.S., they are often…

3 min readOct 18, 2021

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Graninfluencers: The Latest Digital Marketing Trend

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Linda Landers

The Changing Face of TikTok

By the time TikTok burst on the U.S. scene in 2017, it already had a following due to its first iteration as an app called Musical.ly…

3 min readOct 5, 2021

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The Changing Face of TikTok

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Linda Landers

Five Big CPG Trends We’ll See in the Next Five Years

We don’t always need a crystal ball to see the future. However, the current state of CPG marketing trends gives us a lot of information…

3 min readAug 12, 2021

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Five Big CPG Trends We’ll See in the Next Five Years

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Linda Landers

Finding Your Travel and Hospitality Brand’s Share of Voice in the Current Marketing Storm

If hotel reservations and airline ticket sales are any indication, the travel market has resurged with a vengeance. Coastal destinations…

4 min readJun 30, 2021

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Linda Landers

Three Ways COVID-19 Has Changed Marketing for 2021 and Beyond

The COVID-19 pandemic has changed a lot about buyer behavior, from online ordering to contactless payments and so much more. The world…

3 min readFeb 2, 2021

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Three Ways COVID-19 Has Changed Marketing for 2021 and Beyond

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Linda Landers

The Future of Influencer Marketing Is Here

Having worked with influencers for such brands as Barnes & Noble, Proctor & Gamble, Dell Computers, and Summit Brands, as well as brands…

5 min readFeb 2, 2021

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The Future of Influencer Marketing Is Here

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Linda Landers

Expected Food and Beverage Trends for 2021: The Light at the End of a Long, Long Tunnel

2020 has been an extremely long, difficult year for many brands. COVID-19 has changed the landscape for many industries, perhaps none so…

4 min readOct 7, 2020

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Expected Food and Beverage Trends for 2021: The Light at the End of a Long, Long Tunnel

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Linda Landers

How to Nail Your Content Marketing Strategy: Part 2 (Plus Our Content Strategy Checklist Download!)

Promoting branded content is more than just creating a blog post and sharing it on social media. To be successful, you must have a content…

6 min readSep 17, 2020

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How to Nail Your Content Marketing Strategy: Part 2 (Plus Our Content Strategy Checklist Download!)

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Linda Landers

How to Nail Your Content Marketing Strategy: Part 1

Consumers discover brands through various media, from television commercials to YouTube videos, from roadside billboards to social media…

3 min readSep 17, 2020

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How to Nail Your Content Marketing Strategy: Part 1

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Linda Landers

Linda Landers

CEO @Girlpower Marketing | Consumer Brand Marketing Strategist | Digital & Social Media | Marketing to Women Specialist & Speaker https://girlpowermarketing.com

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