COVID-19 Has Changed Everything, Including Consumer Behavior

Consumer Choices

As one would imagine, necessity product sales have gone up. Preventative health and wellness products have become more critical. These are items like food, personal hygiene, cleaning, and medicine. But it’s not just sales for preventative medicine and healthy diets that have increased.

Generational Change

It’s interesting to note how the COVID-19 pandemic has changed the way that different age groups spend their money.

Consumer Engagement

Email marketing continues to remain a viable way to connect with buyers. Still, the pandemic seems to have spurred even more recipients to read and engage. Email deliveries have increased, and so have open rates, click-throughs, and conversions, by 21%, 14%, and 8.5% respectively.

What This All Means for Marketers

The most important takeaway for brands and marketers is this: everything is fluid. While there are some emerging trends we will likely see stick around — specifically those that revolve around convenience — others could disappear the moment life returns to some semblance of normal.

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