Expected Food and Beverage Trends for 2021: The Light at the End of a Long, Long Tunnel

Delivery and Ghost Kitchens

Grocery and restaurant delivery was no stranger before COVID-19, but it quickly became a necessity once social distancing and stay-at-home orders hit. As many states are relaxing their guidelines, ghost kitchens -restaurants where food is cooked but no guests are served-are becoming the new normal.

CBD Product Growth

While CBD’s legality hasn’t fully been decided in many states, that hasn’t stopped several food and beverage brands from considering the creation of CBD products. Both Anheuser-Busch and Coca-Cola are considering investments in CBD-infused drinks for both hard and soft drinks. This, after several bars and restaurants have begun offering drops of CBD oils in mixed drinks and beers.

Sugar, Wheat, and Animal Product Replacements

With more than 75% of surveyed Americans saying they’ve gained up to sixteen pounds while sheltering-in-place, a new health movement is expected to gain momentum. Many experts believe that a sugar replacement called Allulose may be the first big trend of this movement. A sweetener derived from wheat and certain fruits, Allulose can be used in crystal form and a liquid syrup.

Marketing Trends

As expected, online and app shopping is expected to continue to be in high demand. Smart brands and marketers will adapt to take advantage of the 218%+ increase in daily downloads of apps like Instacart, Walmart Grocery, and Shipt.



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