The original “digital natives,” Gen Z has never known life without unlimited digital access.

How Generation Z Is Impacting Consumer Marketing

Gen Z. The original “digital natives.” A generation that has never known life without unlimited digital access. With a perpetual fixation on Millennials, many marketers are overlooking this generation that is unlike any other generation that has come before. They do so at their own peril, as this generation is already showing its tremendous ability to impact consumer marketing.